513-884-1400
INNOVATION
NEW PRODUCT INTRODUCTIONS
From simplistic line extensions or product upgrades to revolutionary never-been-done-before products.
Innovation doesn’t only apply to the launch of new products.To grow, business innovation can happen in many ways, including new:
processes
customer segments
service improvement
sselling methods
internal policies
software and techpartnership
sFor more information about innovation outside of products, Visit the End-To-End section.
Curel Lifestages
Research shows that a woman's skin needs change based on her stages of life. The brand introduced a line of lotions formulated for pregnant, aging, and menopausal skin. While the product line is no longer in existence, it is an example of diving deep into consumer needs.
John Frieda Beach Blonde
Back by popular demand. A strong business case backed by consumer requests led to the re-launch of the Beach Blonde line. While not available in the USA, it's still internationally available.
.jpg)
Writable Surfaces
Formica Writable Surfaces helped homeowners envision how Formica could be more than just a kitchen countertop.
Formica HardStop
A product made for the Asian market that needed reformulation and rebranding for the North American Market. This innovative project was not only about bringing a better product to the market, but also to improve the service offering over the competition. Touted as the most successful launch in modern Formica history, the product line was celebrated for hitting the $1MM mark faster than expected and held the company afloat during the rough year of the pandemic.
Sheer Blonde
Colour Correct Shampoo was refreshed and repackaged to become Colour Correct Treatment. Sold exclusively at Walmart, this made blonde consumers happy, Walmart happy, and bottom line happy with an extra $500k annually in profit. The product is still sold today, though has morphed again.
Curel Hand & Foot
Extensive qualitative and quantitative research lead to lotion specific for hands and feet. Almost twenty years later, the hand cream is still part of the product portfolio.
Formica + Johathan Adler
With the intent of attracting attention to Formica, the Jonathan Adler collection was introduced, driving 241,000,000 media impressions in the first couple of months.
Ban Clinical Defense
In response to competitive threat in a growing "clinical" deodorant space, Ban quickly launched the first and only roll-on version.
Ban Vanilla
Enhancing the Ban product line with the most desirable fragrance trends.
Curel Itch Defense
This product helped catapult Curel into the top 3 brands recommended by dermatologists. It is still part of the product portfolio almost 20 years after launch, and even has line extensions.